Report from Cologne 2010

MESSE Sinsheim, the German model show organizers, rolled up a whole package of attractions at last month’s Cologne show, including the 27th International Model Railway Exhibition, the 6th Cologne Steam Engine Meeting, the My Hobbyhorse creative trade fair, the 2nd LEGO Fan World and a Super Truck Show, all at the one venue. There were some 203 exhibitors from 13 countries at the International Model Railway Exhibition, 120 exhibitors at the My Hobbyhorse fair, more than 100 participants at the Steam Meeting and at least 250 participants at the LEGO Fan World in five exhibition halls covering a 66,000 square metres exhibition area, attracting 65,000 visitors of all ages.

"The 27th IMA 2010 was a huge success. We and our exhibitors are very happy", said Andreas Wittur, General Manager at Messe Sinsheim.

Exhibitors agreed: "We were very happy with the professional organization and quality of this year's exhibition. Visitors showed great interest and in particular the high share of families with children as well as their interest in our products have put us in a very positive mood for the future. The feedback on our products and particularly in the new products shown has far exceeded our expectations" according to Lars Schilling, Head of Sales/ Marketing, at Märklin .

This event is always popular with youngsters and many opportunities were organized for hands-on experience for children.

A new theme this year was inclusion of model trucks at the Steam Meeting. Another was the great display for the first time of the Super Truck Show with 40 amazingly decorated articulated lorries.

From Rail to Road was a new event. On a large course, remote-controlled model trucks loaded sand and stones "from rail to road and vice-versa". The truck course was an extension to the backdrop of the Cologne Steam Engine Meeting with its large ‘Sinsheim’ railway track system on which 100 guest drivers drove. You could walk the entire system, so that trains could be admired on the track, on the sidings and turntables and the "work from rail to road" could be followed close-up at the loading terminal. For a small fee, visitors could take the tour on a steam drawn train.

The next event will take place from 22nd to 25th November 2012 at the Cologne Exhibition Centre.


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